Loe Lee x UNIQLO (USA) 2022
In 2022, I created an exclusive UTme collection with UNIQLO (USA), which launched on International Women’s Day. The UTme experience allows consumers to purchase and print designs on demand at UNIQLO flagship stores. I was honored to be chosen as 1 of 2 artists to launch a collectable collection this year. I created 5 illustrations around their theme: “living vibrantly in New York City.” This project is close to my heart as my family and I have been wearing UNIQLO since my high school days. Shopping with them on the day of the launch has been one of the highlights of my career.
Find me on UNIQLO’s page: https://www.uniqlo.com/us/en/page/utme.html
Illustration: Loe Lee
Client: Uniqlo USA | Sarah Jun (Marketing Director, USA)
Agent: RAPPART
Photography: Caleb Nunn | Garnish Studios
Hero Designs:
“Shopping Run”
“Coffee Break”
“Subway Commute”
“Balcony Reading”
In-Store Photos:
5th Avenue Flagship Store
Soho NYC