NFL Social Font: The Handoff Campaign Logo & Custom Typeface
As the NFL targets a new generation of football lovers, they needed a typeface that would both capture the essence of the sport and draw in a younger audience. I explored visual elements of the sport and paired it with a dynamic, youthful identity that mimics the excitement and versatility of the game.
Two typographic options were presented. The result: one typeface, Game Point, was selected as the typeface, and the second, The Handoff, was chosen as the logo heading the NFL Youth campaign. There are 110 characters, including one regular alphabet, two stylized versions, and a palette of glyphs.
Letterer & Designer: Loe Lee
Design Director: Adam Vohlidka
Agency: Translation LLC.
Two Typefaces Presented: The Handoff was chosen for campaign logo & Game Point for official social typeface
Development: Methodology & Sections of Brand Book Displayed
Left: I used a systematic set of references to ensure every angle and width remained consistent. (Yup, for all 110 characters).
Brand book & “In the Wild” Assets
Select sections of Brand Book
Select sections of Brand Book
Select sections of Brand Book