Facebook: Football Mode 2026
Saw a football on Facebook during the 2026 World Cup? I drew that! I helped lead the first-ever, in-house product campaign launched on Facebook. My role included establishing design direction with our AD’s and designers, selling the direction to executive leadership and stakeholders, design/illustration execution, and collaborating/trouble-shooting with cross-functional partners to ensure timely launch. The team pulled off this behemoth of a campaign in two short weeks. It was also the first game I ever created in an app (which had to be less than 50 kb).
Senior Creative Direction: Kristine Velkere, Vrinda Zaveri
Design Direction: Loe Lee
AD/Illustrators: Evan Bech, Jackie Ferrentino
Animation: Remington Markham, James Kim
Producers: Leslie Wyatt, Karina Dearwood
Football Mode: Sizzle
Our team created and negotiated the bespoke campaign to include: a custom Facebook logo and app icon, splash page, stickers, in-app game, wordmark animation, custom Reaction button, and more!
Fun fact: all assets, including illustrations, were made in Figma
